Paul George burst back on the NBA scene in spectacular fashion at the start of the season and the comeback effort has given PG a boost in popularity around the league. He will likely be named a starter soon for the Eastern Conference All-Star team and also made the Top 15 in jersey sales.
Paul George's No. 13 jersey ranks No. 12 on the list of jerseys as listed below via Howard Beck.
Steph Curry still No. 1 in jersey sales, per NBA. (And Kristaps Porzingis still No. 1 in being Kristaps Porzingis.) pic.twitter.com/zDDDMvho68— Howard Beck (@HowardBeck) January 20, 2016
A couple of other factors helped PG rise up the jersey sale list. For starters, this is his first full year wearing No. 13 after switching from No. 24. Also, the Hickory Pacers uniforms have been a hit all over, as well giving an alternate option for fans who already had the regular Pacers jersey.
Not bad for a small market player, and if you wonder how big an impact market size has on sales, consider that rookie Kristaps Porzingis is No. 4 on the list. Between the international audience and New York fans, the rook's jersey is a hot item.