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O'B: So dedicated it's "downright scary"

The Pacers have unveiled a new advertising campaign for the upcoming season featuring O'B. Not exactly the clever ads I'd enjoy watching, but, really, what's not to like? Basically, you have O'B tugging at the core of all Indiana basketball fans. Here's a television ad clip and a great wallpaper pic.

Now, if the wallpaper quote was attributed to Jamaal Tinsley instead of O'B, I'd really be pumped.