May 20, 2012; Indianapolis, IN, USA; General view of inside Bankers Life Fieldhouse before the game between the Indiana Pacers and the Miami Heat. Mandatory credit: Michael Hickey-US PRESSWIRE
Three times today I heard from people I know locally who aren't big basketball fans nor follow the Indiana Pacers on any level who all said they watched the Pacers' game on Sunday afternoon.
Two admitted they had no idea it was on and stumbled across it, but hey, they kept the game on to see what would happen. Well, it appears my anecdotal evidence paints a similar picture to what happened all around Central Indiana as the Indianapolis Business Journal reports (via IndyPacers) that local television ratings for Game 4 yesterday far exceeded expectations.
Sunday's game, which aired on WRTV-TV Channel 6, drew an 18.2 rating, according to New York-based Nielsen Media Research. That means about 195,200 central Indiana households tuned in. Nielsen reported that 36.1 percent of central Indiana households watching TV from 3:30 p.m. to just after 6 p.m. were tuned into the game, which the Pacers lost, 101-93.
Those are numbers that rival viewership for Indianapolis Colts regular-season games.
Considering the Fieldhouse was filled to the brim and it was a warm, sunny Sunday afternoon with plenty of baseball (where the rest of my fam was during the game), softball and soccer tournaments going on, those are impressive numbers, indeed.