The Pacers obviously did some market research and realized that the breath of fresh air that is Jim O'Brien is the only one person in town who can sell the Pacers right now. The Pacers current advertising campaign relies completely on O'B. In addition to reaching people through radio and TV ads, O'B is out pressing the flesh at public gatherings. Sounds like the same straight talk the players like from O'B, is working well with Joe and Jenny Six-pack, as well.
In fact, she believes more people need to hear O'Brien.
"I think it's a great opportunity for everyone to be able to meet the man we just see in the newspaper stories and the occasional news clip and really get to hear more answers and learn a little bit more about him," she said. "What I've learned, is that this is a real man and he said when he started his speech that, `This isn't B.S. It's real answers.' And I think that's the kind of person he's going to be and I think that's awesome."
"He sat down with a bunch of us at our table and asked us what we thought was most important for him to be successful," Fennig said. "We all just kind of sat there, scratching our heads, not sure what to say. He responded with one word: love. He said that it will be about getting the guys to respect each other and care about each other and work together. Those are the critical elements."